S2 Ep #6 đź’› Sophie Williams, Anti-Racist Activist: Stop using us as Google! Why white people need to take responsibility for their own education (and how they can do it) [28-min listen]

“Marginalised people can’t opt out. We can’t stop. We’ve never had the choice to not be in this conversation.”

- Sophie Williams

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Advertising exec-turned-author Sophie Williams was quietly preparing to promote her first book, Millenial Black, a manifesto for black women in business, when she unexpectedly became the voice of black allyship in the UK after one of her anti-racist Instagram posts went viral in June. 

The post, prompted by the Black Lives Matter movement and offering guidance on how to be a better ally, ran on Blackout Tuesday attracting 50,000 new followers to Sophie’s Instagram account in less than a week and a repost from Justin Bieber. 

Since then, 32-year-old Sophie, who has long been an anti-racism advocate and activist pushing for more diversity in her industry, has masterminded an anti-racist billboard campaign and amassed 170K Instagram followers as well as creating a charity web shop and signing a SECOND book deal, for Anti-Racist Ally: An Introduction to Action and Activism, which comes out later this year (available for pre-order now).

Self-development is about the ongoing process of becoming a better human, and in turn making the world a better place, and today’s conversation is a reminder that we all have a part to play in bringing about racial equality, whether we think we’re ready or not.

In this episode we cover: 

  • how we can all make an impact, starting at home with our own networks

  • why it’s important to break our echo chamber

  • why it can no longer be left to marginalised people to fight for this change

  • the lack of business books that speak to black women 

  • why you need to start before you’re ready

  • how to prepare for - and bounce back from - the “no’s” that will inevitably come with any activism work

The Anti-Racism post that catapulted Sophie’s Instagram account - and work - to stardom after being regrammed by Justin Beiber

The Anti-Racism post that catapulted Sophie’s Instagram account - and work - to stardom after being regrammed by Justin Beiber


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